Building Your Mailing List with Downloads
A email list could be the lifeblood of your website. Excuse the linkage to Boston MA real estate.The old adage “the amount of money is within the list” is not true enough — should you have had a targeted listing of prospects to get hold of any time you have a new product, it will be possible to save a lot of effort by marketing it on your existing report on targeted prospects.
It is possible to develop a targeted listing of prospects that have an interest in your product or service by providing another download on your own website. By way of example, let’s examine a very good example — apple.com. Once you download the disposable iTunes and Quicktime software using their site, they will have you complete an optional name and email form in order to post you offers on songs that you can purchase via — guess where — iTunes!
Actually, you don’t to provide this type of “heavyweight” download such as a full-feature software like iTunes. Email names. It is possible to attract prospects equally well by incorporating quality freebies like a simple report, a totally free wallpaper, and so forth. The biggest thing is your download offers enough value to the prospect to become willing to give up his/her own email to get it.
However, slapping together a simple download and placing a link on your own website will not be enough to attract qualified prospects. You’ll need to do some homework in order for your lead-generating mechanism to be effective in your case.
First of all, you must place your download form prominently on your website. Preferably, dedicate a page into it and link to that page of all the other page of your website. Doing this, it’s impossible any visitors cannot discover the download page, when they are doing, you’ll receive many of them transformed into your prospects!
Also, you need to put some effort into promoting your download. mailing lists. Explain and elaborate around the values in the download, and why these potential customers should download it. It might seem why would anyone want to offer a freebie, but the majority of your visitors would be too lazy to accept effort to download it since the majority of the downloads just take a seat on the harddisk collecting virtual dust. It really is hence crucial that you show your visitors why they need to download your freebie.
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